Especially last year, when competing with TikTok, Instagram got rid of its own self and started to highlight videos instead of photos. The platform, which allows its users to get more interaction with videos called Reels, has also caused some accounts to complain about it. Instagram CEO Adam Mosseri stated that they will make changes on this issue by making a statement. So, how will Instagram's algorithm be shaped? Let's take a look at the details of the news together.
Instagram CEO Adam Mosseri admitted in a statement that they went overboard with video boosting for the past year. The famous CEO explained that Instagram was established with a focus on photo sharing and stated that there will be a balance for video photos and video posts in the future.
The biggest reason for Instagram to highlight videos was that TikTok grew to be at the top among social media platforms in a short time. But this situation has become quite annoying for users who only want to share photos on Instagram.
Mosseri also included the following words on the subject:
“I think we were overly focused on video in 2022 and took the ranking too far. We basically showed too many videos and insufficient photos. We've balanced it now, so things like how often someone likes photos and videos and how often someone comments on photos versus videos are roughly equal. This is a good sign that everything is balanced.”
“But photos will always be an important part of what we do, and there will always be people who love and are interested in finding photos on Instagram and elsewhere. I want to make sure we're very clear about that."
Adam Mosseri also talked about the recent increase in spam accounts on Instagram, in addition to the video and photo balance. The CEO explained that they are working on this and that they are doing their best.