YouTube has announced the rollout of dubbing support, which allows creators to add dubbing to their new and existing videos. The company is also preparing to integrate podcasts into YouTube Music.
With this feature, content creators can reach a wider audience and increase the number of views of their YouTube videos. While the dubbing feature is built in-house, creators must partner directly with third-party dubbing providers to create the audio tracks. After the videos are uploaded, viewers can choose a different audio track from the same menu and adjust other settings, such as subtitles or audio quality. Creators can choose which language they want to add to their videos.
One of the first creators to try the dubbing feature was MrBeast channel owner Jimmy Donaldson. He voiced his 11 most popular videos in 11 languages, allowing viewers to choose any available language from the "audio track" or "audio track" section.
The feature will initially only be supported on YouTube's long-form content, but the company says it will also come to Shorts videos in the future. This feature will be available on desktop, mobile, tablets, and TVs and will be activated globally.
YouTube is also preparing to integrate podcasts into YouTube Music. A YouTube spokesperson said they will soon begin bringing both audio and video priority podcasts to YouTube Music for users in the US, making podcasts more discoverable and accessible.
Podcasts on YouTube Music will be free to listen to in the background, and the program won't be interrupted even if users lock their phones while listening. However, the free service will have ad support. It is not yet clear when the feature will be activated for users outside of the USA.