Elon Musk has said many times before that he wants to make Twitter an "everything app". Within the scope of this purpose, it is aimed to bring many features to the platform and for users to benefit from these features according to their needs. Finally, it was announced that Twitter has developed a job search feature to rival LinkedIn.
Twitter has launched a new job posting feature called 'Hiring', which allows companies to post their open positions directly on the platform. With this move, Elon Musk seems to want to challenge professional job site LinkedIn.
Currently in testing with certain companies, Hiring will automatically list job postings. In this way, companies will be able to find new employees among Twitter's more than 300 million monthly users. It was stated that the applications will be made through the business website. So Twitter will only be the middleman for job postings.
Unlike LinkedIn, only Twitter Blue subscribers can access Hiring. Companies have to pay to have beta access. Considering that LinkedIn allows posting free job postings, this limits the expansion of the new feature.
Musk faced many challenges to increase the platform's revenues. The Hiring feature, on the other hand, seems to represent Musk's attempt to create new sources of income despite the turmoil in the company.
Considering that LinkedIn is the social media of the business world, we will see how effective Twitter will be in this area over time. The new feature is expected to be available to all users in the coming months.