New Reels Analysis Meta has introduced new analytics for Reels Play creators on Facebook.
"From the Reels Play Bonus Insight page on Facebook, creators can easily see how many plays each eligible Reels received within the given win period."
This will provide more transparency to the process, helping Reels creators to create a more sustainable process.
To ensure a more reliable monetization stream for Reels creators, Meta needs to override Reels overlay ad bids until they change their monetization parameters based on what it wants to promote.
The adoption of short videos and TikTok's influence is growing day by day. This is quite surprising, especially considering that Vine came out years ago and although it basically offered the same kind of content approach, it was never considered the same.
Of course, we can think that it was ahead of its time and that the appropriate environment did not exist at that time. Perhaps, as consumption habits continue to evolve, forms of entertainment, which are getting shorter and shorter, will continue to be the norm, based on the increasing speed of the media cycle and the 24/7 never-ending stream of content.
It seems as if our "brain can only take so much," but on the other hand, we evolve and change, and the more we get used to these changes, the more expectations will differ, and industry changes will be forced to adapt in proportion to them.
Regardless, short videos are the main trend right now, and whichever platform provides the best solution to the best monetization process will probably win this battle!